Equilibrium Strategies of Manufacturer’s Encroachment under a Capital-Constraint Retailer
نویسندگان
چکیده
منابع مشابه
Markup pricing strategies between a dominant retailer and competitive manufacturers
Markup pricing contracts have been widely employed in many industries. Under such contracts, a retailer charges a retail margin over the wholesale price levied by the supplier to guarantee her financial prudence. In a setting where two competitive manufacturers sell substitutable products through a common dominant retailer, we investigate and compare performance of two different markup arrangem...
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ژورنال
عنوان ژورنال: Open Journal of Business and Management
سال: 2020
ISSN: 2329-3284,2329-3292
DOI: 10.4236/ojbm.2020.86163